Uncategorized
Published on May 15, 2016
Leave a Comment

Happiness = This cute video of every cute accessory #streetstyle

written by

Accessories, accessories…they’re always always better than outfits. And I just saw this on someone’s timeline from the good guys over at Rock n Shop, so cute right! #streetstyle will always rule!

Advertisements
This entry was posted in: Uncategorized

by

It’s about the usual and the unusual. About the unique and the luxurious. Effortless X Indian Ideas. New shapes + Interesting silhouettes. Minus the ornate, the common, the unspecial. It is sometimes about living a hand-made, hand-crafted life. One that is made with a lot of self-awareness and gratitude. It is about discovering new-age fashion and natural beauty ideas. It’s most definitely for the free-spirited but those that come with a purpose to be more, to do more, to try more. It’s a place where Indian crafts play around with modern ideas. It is about things that are pure and honest - and adding an Indian identity to the global fashion narrative. Impeccable craftsmanship. Intricate detailing. But wearable - try-able. It is about sustainable growth too. It is about taking that raw, rural craftsmanship and making it work in an urban and modern setting. It is about indigenous textiles and techniques and the real reason behind why we love them. It is also about baby steps that a few discerning brands are taking and small organic innovations that big brands are betting on. It’s also about beauty that is handmade, homemade and natural. About a lifestyle decision that includes ethnic Indian in every small way. It is about weddings and the joy of a sheer lehenga, an uppada sari and a chanderi tunic. About food that’s quintessentially Indian. About pickled ambitions and crunchy poppadums - all made in the home oven. Rocksalt challenges everyday ideas. It tells you that eco-friendly can be fun and chic. And chic brands can try their hand at sustainability. That “Made in India” tag need not be just hippie or kitsch or bohemian - it can just be simple and easy. That paisley is not the only motif we are made of. Nor are we just about zari and brocade. It’s about textiles of all kinds and all fabrics that really make us. If there is one trend in fashion that we must explore it’s traceability. Where was it made, what was used and how was it made. It is about that tag #whomademyclothes and why we need to ask ourselves that question often! Rocksalt is where we find inspiration for a new generation of idealistic fashion people. It is about everything that comes with the tag, India. Curated, created and clarified for modern girls who love their Chanel bag as much as their block-print kurtis. About Us We are two young women who found solace in textiles, in homegrown produce and the ubiquitous kohl. Beauty and fashion are just about ethnic ideas for us. We wondered if we needed a space to redefine our love for the quintessential Indian lifestyle. And when the answer came, we decided to chase our india-dreams. This is a small effort on on our part to curate beautiful things and ideas. Mail us at rocksaltedit@gmail.com to get in touch!

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out / Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out / Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out / Change )

Google+ photo

You are commenting using your Google+ account. ( Log Out / Change )

Cancel

Connecting to %s