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Label To Love: The Cooling Glass Company Is Just The Thing To Carry To Burning Man!

I’ve known Pavitra online. Strictly online. Because there are very few blogs I follow relentlessly and her blog Masala Chai was a delight. Too bad it isn’t functional now and I missed her banter and discoveries. We met by chance online and kept at it – we’d often Skype, just talk and give each other virtual hi-fives.

Then she got married, moved to the US and I was pretty sure she’ll make it big there. Some people have the drive, you see it in their soul. And one fine day, something cute popped up on my timeline. A neat pair of sunnies, totally approved by MIA. Certified for Burning Man.

The name struck me as the most creative: The Cooling Glass Company. These glasses are hand-made and hand-crafted – and so unique.

So since it’s a venture I truly love, I decided it’s time to give it all the attention I got this week. Presenting to you….The Cooling Glass Company on Etsy. Over to Pavitra. 

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A bit about you:

I am a person who needs to be engaged creatively at all times. I have a background in art management and curated a blog called MASALA CHAI for 7 years. I loved it but it was time to move and thats when ‘The Cooling Glass Company’ happened. It was all organic and not planned at all. 

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A bit about the brand:

I went to a music festival this year and decided to “bling” out a couple of sunglasses, and it was so well-received and I loved the process so much. So I decided to just make a few pairs for fun. What I learnt was that it helped me relax and put me in a meditative state of mind, while also engaging my creative side. And it was so much fun, coming up with quirky ideas.

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What made you think of these fun glasses as a business?

All of it was very organic. Just made a pair one  day and the idea stuck. So, I made it my business. 

A super cute name, how did you come up with that, rockstar?

Well, nostalgia is a big part of my creative process and I wanted to play into that. When we were kids growing up in Madras, we would call those cheap plastic shades you got at Marina beach ‘cooling glass’. So when my husband reminded me of that, I immediately thought of naming my venture ‘ The Cooling Glass Company’. It’s playful.

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What is so different about these glasses?

They are embellished by hand and each piece is unique .I think everybody should feel like a queen (or king). I want these sunglasses to make you feel soooo fly – like a queen.Also 15% of all proceeds will go to Shankar Netralaya Trust, they carry out eye surgeries for those who cannot afford it. http://www.supportsankaranethralaya.org/heartfelt_stories.html

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Your inspiration…

The free spirited people around me. This venture is completely inspired by festival culture. A mish-mash of unabashed self expression.  Ultimately it comes down to being authentic to yourself and when you are, you can be loving and empathetic to other people. Having fun with dressing up can be a catalyst for one of those things. It makes you feel good about yourself.

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Tell me a bit about why this matters to you, this label?

Well , donating a part of it to a cause I believe in, is the most motivating thing.  The second motivation is that I love to express my creativity and being able to have someone wear something I created would be amazing. I think people will have fun with it for sure. It will be a part of some good memories.

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And finally, what’s the future for the cooling glass company?

I do not know yet, It’s not something I have put pressure on myself  about, I’m not trying to grow it and crunching numbers and so on. I am happy to have it be in this scale and if it gets bigger and better, I would love that.

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Here’s a peek into the coolest thing from The Cooling Glass Company. And buy them here. Priced between 16 USD – 23 USD, these are a riot!

And don’t forget: 15% of all proceeds will go to Shankar Netralaya Trust, they carry out eye surgeries for those who cannot afford it. http://www.supportsankaranethralaya.org/heartfelt_stories.html

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It’s about the usual and the unusual. About the unique and the luxurious. Effortless X Indian Ideas. New shapes + Interesting silhouettes. Minus the ornate, the common, the unspecial. It is sometimes about living a hand-made, hand-crafted life. One that is made with a lot of self-awareness and gratitude. It is about discovering new-age fashion and natural beauty ideas. It’s most definitely for the free-spirited but those that come with a purpose to be more, to do more, to try more. It’s a place where Indian crafts play around with modern ideas. It is about things that are pure and honest - and adding an Indian identity to the global fashion narrative. Impeccable craftsmanship. Intricate detailing. But wearable - try-able. It is about sustainable growth too. It is about taking that raw, rural craftsmanship and making it work in an urban and modern setting. It is about indigenous textiles and techniques and the real reason behind why we love them. It is also about baby steps that a few discerning brands are taking and small organic innovations that big brands are betting on. It’s also about beauty that is handmade, homemade and natural. About a lifestyle decision that includes ethnic Indian in every small way. It is about weddings and the joy of a sheer lehenga, an uppada sari and a chanderi tunic. About food that’s quintessentially Indian. About pickled ambitions and crunchy poppadums - all made in the home oven. Rocksalt challenges everyday ideas. It tells you that eco-friendly can be fun and chic. And chic brands can try their hand at sustainability. That “Made in India” tag need not be just hippie or kitsch or bohemian - it can just be simple and easy. That paisley is not the only motif we are made of. Nor are we just about zari and brocade. It’s about textiles of all kinds and all fabrics that really make us. If there is one trend in fashion that we must explore it’s traceability. Where was it made, what was used and how was it made. It is about that tag #whomademyclothes and why we need to ask ourselves that question often! Rocksalt is where we find inspiration for a new generation of idealistic fashion people. It is about everything that comes with the tag, India. Curated, created and clarified for modern girls who love their Chanel bag as much as their block-print kurtis. About Us We are two young women who found solace in textiles, in homegrown produce and the ubiquitous kohl. Beauty and fashion are just about ethnic ideas for us. We wondered if we needed a space to redefine our love for the quintessential Indian lifestyle. And when the answer came, we decided to chase our india-dreams. This is a small effort on on our part to curate beautiful things and ideas. Mail us at rocksaltedit@gmail.com to get in touch!

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