It’s about the usual and the unusual. About the unique and the luxurious. Global ideas X Desi revivals. It’s about homegrown labels, high-quality creatives and hipster happiness.
It is sometimes about living a hand-made, hand-crafted life. One that is made with a lot of self-awareness and gratitude. It is about discovering new-age fashion and natural beauty ideas. It’s a place where Indian crafts play around with modern ideas. It is about things that are pure and honest – and adding an Indian identity to the global fashion narrative.
It is about sustainable growth too. It is about taking that raw, rural craftsmanship and making it work in an urban and modern setting. It is about indigenous textiles and techniques and the real reason behind why we love them. It is also about baby steps that a few discerning brands are taking and small organic innovations that big brands are betting on. It’s also about food that’s quintessentially Indian. About pickled ambitions and crunchy poppadums – all made in the home oven. The blog also dabbles in fashion, not the ones that comes with trend reports and ‘it’ bags – its essentially – Inspiration India for the luxe bohemian.
There are many things I want, need and try to manifest on a daily basis. But after all this time, I realised that am a work in process. I am currently re-thinking old habits, re-affirming my own doubts and revising my life to fit my ever-changing feelings.
Rocksalt means everything to me. I am a coastal girl – the sea is in my soul, rock salt in my veins. I have never felt at home anywhere – truth! It’s odd but I have learnt to live with it. I only know one thing – that home is rock salt. The coast. The ships in the horizon, the spicy crab curry for lunch, the lighthouse that keeps recurring in my dreams. Salty, textured, irregular, tough on the tongue and crude when you taste – that’s rock salt. I grew up in South India by the coast, moved to study in a big city with a tempting coastline, married a man who belongs to a state that loves the sea and I currently live in a city that’s as rock solid as rock salt – again, along the coast.
I’m trying. I love: Beauty. Style. Home. Happiness and Homegrown labels – in that order. I’ve been a copywriter, a PR executive, magazine editor (Marie Claire + Vogue) and a beauty addict – and many more things. What do they call it? A multi-hyphenate. This is my happy space and I intend to stay honest to my life – it’s not perfect by any means – it’s messy, mad and made to never fit into square pegs and round roles. But it’s mine.
Mail me at email@example.com to get in touch!